Enabling Enterprise Digital Transformation And Delivering Bottom-Line Impact from IT

Bridgestone, traditionally a tire manufacturer, sought to transform into a digital solutions provider by monetizing extensive data from an existing fleet management product.

Bridgestone, traditionally a tire manufacturer, sought to transform into a digital solutions provider by monetizing extensive data from an existing fleet management product. The initial decision to integrate these processes and management systems was driven by a need to increase operational efficiency and gain a competitive advantage. Up until this point, Bridgestone had not had the capability to sell data as a product and generate revenue

Implementation

Revenium facilitated the transformation of Bridgestone’s Fleet Management Solution into an e-commerce engine within their global API developer garage, enabling direct monetization of data. 

Prior to a large-scale rollout, they focused on a proof of concept (POC) strategy to demonstrate the solution’s viability. The implementation process involved assessing Bridgestone's current API infrastructure and the need to integrate Revenium’s capabilities with Bridgestone’s existing MuleSoft-based API platform.

This allowed Bridgestone to charge for premium data access and manage usage, pricing, subscriptions, and invoicing efficiently. The Revenium solution enabled Bridgestone to present APIs as products in a digital storefront, facilitate self-service data access for customers, and implement direct monetization through subscriptions and usage-based pricing.

Outcomes & Benefits

  • Efficiency: Reduced manual processes, speeding up data delivery and monetization.
  • Revenue Generation: Successful pilot with B2B and B2C customers, including an additional multi-million dollar B2B sale shortly after launching the new platform.
  • Scalability: Enabled the launch of additional data products and future expansion.

Bottom Line Impact

Revenium’s solution allowed Bridgestone to transform digital assets into revenue streams. The success of the initial pilot demonstrated significant potential for future growth and diversification of Bridgestone's business model.  

Challenges

Before:

  • Data was manually packaged and sold, leading to inefficiencies
  • API developer garage only supported self-service data access at no charge
  • Needed to find a solution that was cost-effective, quick to implement, and capable of scaling globally

The Revenium Solution

After:

  • Centralized e-commerce engine for Bridgestone APIs
  • Enabled global direct sales and streamlined data management
  • New revenue streams through subscriptions and real-time usage metering
"Revenium was the monetization platform we needed to automate our systems and offer new products.”